On demand
DigiMarCon Colorado 2027 On Demand
Welcome to DigiMarCon Colorado 2027 On Demand!
DigiMarCon Colorado 2027 Digital Marketing, Media and Advertising Conference was a live in-person Event held October 21-20, 2023 at the Venue TBD in Denver, Colorado. The following are Videos, Slides and Podcasts available On Demand of the Keynotes, Panels and Master Classes from the 2-Day Event.
View:
Shortcuts: Master Classes | General Sessions | Bonus: On Demand Library Access
Master Classes (On Demand)
Monday, October 21st, 2023
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General Sessions (On Demand)
Tuesday, October 22nd, 2024
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Whether we’re in a recession already, headed that way, or just another year of uncertainty; marketing needs to work even harder for your brand. Learn why audio is more effective – and cost-effective – than nearly any other medium when it comes to reaching your customers and inspiring them to action. Especially in a recession, when audio consumption rises. Topics covered include: Revolutionary new AI audio tools, radio advertising, branded podcasts, sonic branding, and good old fashioned jingles.
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Are you ready to discover the secret weapon behind every successful career and business? Join us for an exciting Masterclass on personal branding, where I’ll show you how to stand out from the crowd and leave an unforgettable impression on your audience.Personal branding is not just a buzzword, it’s a game-changing strategy that can take your career or business to new heights. In this workshop, you’ll learn why personal branding is crucial, how it can benefit you, and most importantly, how to get started. I’ll show you the easy steps to creating a unique identity that sets you apart and attracts a loyal following.But that’s not all! I’ll also reveal the insider secrets to launching a successful product or service by building your audience first. With our proven strategies, you’ll establish credibility and authority, leaving people eager to buy from you. This is an opportunity to transform your future.Better yet, I’ll make this so easy, you’ll have no excuse not to do it.
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Welcome to Understanding the complexities of SEO. We will have a fun session talking about SEO and the different tools needed to succeed with it. We will cover AI software and its value to content being optimized. We will also go over ways to reduce your SEO costs and trends in our industry.
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Learn how to cut through the “buzz” with practical tips for targeting and converting business customers—from research and strategy, to production, execution and optimization.
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General Sessions
Tuesday, October 22nd, 2024
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Facebook and Instagram ads can be a moving target in these changing times. In this session, you will learn some new ways to approach your ads strategy whether you are just starting a new campaign or trying to get better results.
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The new Google Analytics 4 will become the new standard in digital analytics with Universal Google Analytics sunsetting July 2023. GA4 can automatically alert you to significant trends in your data, provide insights from your data, and even help you anticipate future actions your customers may take with predictive analytics. By the end of this presentation, attendees will create better integrations with their current marketing platforms for a more complete cross-channel analytics view of a customer journey. The presentation will cover technical GA4 skills to utilize for data import audiences, funnel explorations, events and conversions, and consent mode.
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During times of economic uncertainty, brands that lean into strategic and consistent marketing outpace their competitors and increase their market share. In this session, Eric Elkins — CEO and Chief Strategist of WideFoc.us Social Media — will share proven, actionable steps that marketers can take to grow their brand when others are stepping back from the stage. Social media’s dynamic, ephemeral, and ubiquitous nature provides opportunities to outperform the competition and increase brand awareness while driving new business and leaving competitors in the dust.
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Spaghetti on the wall, multiple disconnected agencies, nothing to show for marketing spend, no target audience, little to no traction in outbound efforts, little to no inbound success, sales people going rogue, lack of ROI, missing numbers, sleeplessness, executive dysfunction and in some cases, death (of your company). Don’t let these things happen to you. Attend this panel discussion to learn about common pitfalls in marketing, and how to avoid them and set your marketing up for success.
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Until Skynet takes over and the bots enslave us all in the Matrix, business is still done with people. AI will not save you. Yet so many decisions are based on data that has little or no humanity to it, strictly looking at numbers and data of what people did, without asking WHY.If you want a competitive advantage in the market, taking the time to truly understand customer’s viewpoints and interactions with your product or service you are marketing is crucial. Forget surveys, NPS, focus groups, and AI generated personas from vague demographics…it’s about actually knowing how to talk to people, to understand their journey, and gain the CONTEXT that is missing from all those data points. Think Qualitative Data isn’t important? Come hang out while we review a few Epic Fails of recent big brands who didn’t take the time to do a little bit of customer research, costing them MILLIONS of dollars in marketing campaigns that had to be pulled due to a lack of consumer understanding. If nothing else, you’ll enjoy some laughs and learn some things!
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A paid landing page analysis is a process of determining the strengths and weaknesses of paid media campaign landing pages, based on best practice adherence and user data. In this session, you’ll learn when to perform a paid media landing page analysis, how to evaluate a paid landing page using seven necessary page elements, common problems to avoid, and the best practices to implement.
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All marketers understand the need to be faster and more adaptive. Going Agile seems like an obvious solution, so why isn’t every marketing team an Agile marketing team? What if the very things we’re trying to fix — our projects — are the things that are holding us back? Join Agile marketing pioneer and 18-year digital marketer Andrea Fryrear as she reveals the team-first approach that frees marketers from project purgatory and puts them on the path to lasting marketing agility.By the end of this dynamic session, you’ll be able to:Avoid the common but deadly approach to pilots that can doom your Agile efforts before they startBuild persistent Agile teams who deliver the four key benefits of AgileMap your journey from zero to Agile, starting with your first dedicated Agile team and scaling as far as you need to go
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Bonus: On Demand Library Access
Due to unforeseen delays in on demand production as a bonus we are giving all attendees full access to the entire DigiMarCon On Demand Library for all events held in 2023.
The Private link to the On Demand Library is here.
The On Demand library will be gradually updated with more On Demand content as it becomes released throughout the year.